> For the complete documentation index, see [llms.txt](https://docs.onefootballclub.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.onefootballclub.com/3-the-fandom-economy/3.2-consent-based-relationships.md).

# 3.2 Consent-based relationships

The attention economy was built on inference. A fan’s interests were reconstructed from clicks, dwell time, and browsing behavior – often creating a profile of the fan without any direct relationship with the fan. The Fandom Economy starts with a different premise: the relationship between a fan, club, or platform should be intentionally entered into.&#x20;

In the Fandom Economy, consent isn’t a legal formality. Instead, it builds the basis of the relationship itself. This matters commercially because consented data is more valuable than inferred data. While inferred data is often low-resolution and temporary, consented participation is more high-resolution and durable – a direct signal of what a fan chooses to support, share, and return to over time.&#x20;

For fans, this creates transparency and control. For clubs and brands, it creates a clearer, more trusted basis for engagement. A brand reaching a fan who has chosen to participate is not simply buying an impression, it means engaging in a relationship the fan has agreed to.&#x20;


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