> For the complete documentation index, see [llms.txt](https://docs.onefootballclub.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.onefootballclub.com/6-the-economics-of-participation/6.3-reward-pools-buybacks-and-utility.md). # 6.3 Reward pools, buybacks and utility Reward pools are the mechanism through which participation is funded and rewarded in the Fandom Economy. A sponsor, partner, or platform can commit a budget toward specific fan behaviors it wants to encourage, and that budget is converted into $OFC and allocated to a defined pool. The pool only depletes when fans complete the required actions or qualify for the targeted behaviour, making spend conditional on verified participation rather than passive exposure. This changes the economics of paid media. Instead of paying only for reach, a partner can fund outcomes: predictions made, games played, and products explored. The value of a reward pool is shaped by the difficulty of the activity, the commercial value of the environment where it takes place, and the quality of the fans being targeted. A simple action by a broad audience should not be priced the same as a multi-step journey completed by highly qualified fans. There are two primary types of reward pools: Quests and Cohort Activations. Quests reward fans for completing defined actions or sequences of actions. A sponsor may fund a matchday activation, a product discovery journey, or a set of tasks across multiple football experiences. Quests sit between performance marketing and loyalty mechanics, but with richer context – the sponsor knows who participated and why that fan was eligible. Cohort Activations reward fans based on specific demonstrated behaviors. A sponsor may want to engage collectors, tactical analysts, gamers, or high-intent fans in a specific market. Cohort groupings allow sponsors to strategically target relevant fan behaviors across the network rather than buying generic exposure on a single platform. For fans, reward pools make the value exchange simple: complete the required activity, validate eligibility, and receive $OFC from the relevant pool. For partners, the budget commitment creates measurable demand for $OFC because campaign funding can be converted into token supply through structured buybacks and allocated to targeted reward pools. This links external commercial spend to the Fandom economy – partners fund verified behaviour, fans receive value for their contributions, and that value can recirculate to clubs and brands through token utility across the network. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.onefootballclub.com/6-the-economics-of-participation/6.3-reward-pools-buybacks-and-utility.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.