> For the complete documentation index, see [llms.txt](https://docs.onefootballclub.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.onefootballclub.com/8-the-future-of-digital-fandom/8.2-the-onefootball-heads-ip.md). # 8.2 The OneFootball Heads IP If FanPass is the identity layer of the Fandom Economy, OneFootball Heads are its cultural interface. They turn fan identity into something visible, expressive, and memorable, allowing fans to represent themselves across the digital football ecosystem. The future of fandom will not only be built on data, wallets, or rewards, but also the symbolic capital that people recognize. As generative AI makes content easier to produce, durable IP will become a valuable moat. OneFootball Heads are designed for that role. They appear as avatars, profile pictures, collectibles, stickers, GIFs, and in short-form content. Each touchpoint reinforces the identity layer by making fandom more personal, more expressive, and more recognizable. Each traction already points to this potential. More that 200,000 fans have used OneFootball Heads as avatars inside the OneFootball app, with adoption rates at 80% of eligible users. The IP has also crossed more than 100 million impressions on Giphy and Tenor in less than one year. This presents a long-term opportunity to turn OneFootball Heads from a feature into a growing cultural asset that represents the IP layer of the Fandom Economy. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.onefootballclub.com/8-the-future-of-digital-fandom/8.2-the-onefootball-heads-ip.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.